Colmenar de Oreja, a cultural and enogastronomic destination located in the southeast of the Community of Madrid, is a destination that combines history, art and unique traditions.
Declared an Asset of Cultural Interest in its historic centre, its arcaded Plaza Mayor and the Diéguez Municipal Theatre bear witness to the splendour of this town.
The artistic legacy shines in the Ulpiano Checa Museum, dedicated to the famous local painter, while the religious heritage stands out in the majestic Church of Santa María la Mayor or the Convent of La Encarnación.
Its wine cellars, with centuries-old caves, and its rich traditional gastronomy complete an unforgettable experience.
| Admission to the Smart Tourism Destinations Programme | Start of the diagnosis process and action plan for the Smart Tourism Destination Programme of Colmenar de Oreja in August 2024 and completion in December 2024. |
| Outstanding initiatives
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Colmenar de Oreja is moving towards its consolidation as a Smart Tourism Destination (ITD), combining its rich heritage and culture with innovative and sustainable strategies. Its emblematic Plaza Mayor, the Ulpiano Checa Museum and its wine-making tradition are integrated into a tourist offer that seeks to balance historical preservation with accessibility, technology and sustainability.
Initiatives such as hiking and cycling routes connected to the historic centre, the development of digital tools to improve the visitor experience, and the revitalisation of traditional events such as the Living Nativity Scene or the Wine Fair, strengthen its commitment to the axes of an ITD: innovation, sustainability, governance, accessibility and technology. This approach seeks to position itself as a destination that not only offers authentic experiences, but also promotes local development and respects its environment, attracting an increasingly demanding and conscious tourism. |