La Adrada, a natural paradise in the province of Ávila that is strategically located less than an hour from cities such as Madrid, Ávila or Toledo, and that serves as a gateway to the Tiétar Valley and the Sierra de Gredos. It has an enviable climate for enjoying nature and practicing outdoor sports such as hiking, cycling or active tourism at any time of the year.
Its important historical heritage is presided over by its 13th century castle, a medieval fortress that was the stately residence of such relevant historical figures as Constable Ruy López Dávalos, Álvaro de Luna, Antonio de la Cueva or Beltrán de la Cueva. It houses the Valle del Tiétar Historical Interpretation Center.
This noble town, whose title was granted by King Enrique III on October 13, 1393, preserves vestiges of its historical relevance in the stately coats of arms of Calle Larga and the traditional architecture of its historic center, highlighting the Casa del Tío Talís in Fair Street. The religious monuments of the Church of El Salvador and the Hermitage of the Virgen de la Yedra are samples of the fervor for the religious traditions of its neighbors around the different festivities of the Fiestas of San Blas, El Salvador or the Virgen de la Yedra .
To this cultural heritage, we must add the Aprisquillo Pine, a natural symbol awarded as Spanish Tree of the Year in 2016, the Charco de la Hoya and the Pinara Dam.
It has a typical gastronomy with local products of excellent quality such as Monte Enebro cheese or San Blas buns, and typical dishes with roots from Avila such as salmorejo from Adradense, black pudding or revolcona potatoes.
Among its wide cultural offer, the Tiétar Festival, the Medieval Market, the Mi Pueblo Lee Festival stand out, as well as hundreds of cultural events (exhibitions, theater, workshops, conferences…) that contribute to the survival of traditions as hallmarks of all the Adradians.
Admission to the Smart Tourism Destinations Programme |
Start of the diagnostic process and action plan for the Smart Tourism Destinations programme of La Adrada in January 2022 and completion in December 2022. |
Outstanding initiatives
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- Commitment of the local entity for the commitment of tourism as a motor of sustainable tourism development that improves tourism competitiveness, the quality of life of its residents, tourists and visitors and contributes to the better positioning of the destination at a national level.
- Strategic Plan for Sustainable Tourism Development for the period 2023-2030. Document structured in eight axes of action and 28 priority lines.
SICTED tourist destination. The only reference destination at the provincial level. It has five distinguished tourist services. Awarded the 2022 Novel Destination Diploma, being the only destination in Castilla y León to obtain this recognition.
- Magic Town of Spain. Headquarters for the organization of the I National Meeting of Magical Towns of Spain from September 24 to 26. Tourist information in the Magical Towns of Spain App.
- UNICEF Child Friendly City for the period 2021 – 2025.
- Medieval castle belonging to the National Network of Historical Heritage Castles and Palaces of Spain Spain Heritage Network. Online ticket sales and audio guide system in two languages (Spanish and English) at 19 points of tourist interest in the municipality.
- Different initiatives in tourism digitization: interactive screen for 24-hour tourist information, Green Line app for communication and management of incidents and tourist information
- Development and promotion of astrotourism. Adherence to the Declaration of La Palma, IES Sierra del Valle Astronomy Club, acquisition of observation instruments, future certification of the astronomical viewpoint, certification of La Resinera as the first Starlight accommodation in Valle del Tiétar and a wide range of astrotourism activities and events during all year.
- Promotion of culture and sport. Organization of the Tiétar Festival, Medieval Market, Mi Pueblo Lee Festival and sporting events of notable national impact such as the Spanish Enduro BTT Championship.
- Commitment of the destination to improve accessibility in its tourist resources and services through the creation of an accessible destination in Tur4all. Start-up of the destination’s Accessibility Table.
- Future implementation of an intelligent tourist information and signaling system.
- Municipal Council of Historical, Environmental and Tourist Heritage as the main body for tourism governance.
- Signature of the Sustainable Development Commitment of La Adrada as a reference document in tourism sustainability.
- Commitment to sustainable mobility through a loan and rental system for electric bicycles.
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Technical data
VAT number:
P0500200A Address: Plaza de la Villa, 1 Postal code: 5430 Telephone: 918 67 00 11 Region: Castilla y León Province:
Ávila Population:
La Adrada Country:
España Local entity type: Ayuntamiento Date of membership:
17/12/2020 Diagnosis: Sí Diagnosis date:
29/11/2022 Destination Type:
Rural de interior Population:
2,757 Area (km²):
58.70 Density (inhab/km²):
57.70
Level in the Network: Nivel 3