The Sierra de Francia, located south of the province of Salamanca, is a destination that fuses nature, history and culture in a unique environment.
This area, declared a Biosphere Reserve by UNESCO, stands out for its impressive mountainous landscape covered with lush forests of chestnut, oak and cork oaks. The Las Batuecas-Sierra de Francia Natural Park is one of its main attractions, ideal for hiking and observing fauna and flora in their purest state.
The Sierra de Francia is also known for its picturesque villages that have preserved their traditional architecture and timeless charm, with cobblestone streets and half-timbered houses that tell centuries of history.
The territory is a refuge for those seeking outdoor adventure, with activities such as mountain biking, climbing and canoeing. In addition, the Sierra de Francia is a gastronomic destination, where you can taste typical dishes such as hornazo, game meats and sausages, made with high-quality local products.
The historical heritage is also notable, with sites such as the Santuario de la Virgen de la Peña de Francia, which offers stunning panoramic views from its mountaintop location.
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Admission to the Smart Tourism Destinations Programme
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The diagnosis process and action plan for the Sierra de Francia Smart Tourist Destination will begin in December 2023 and will be completed in July 2024. |
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Outstanding initiatives
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- Strong push for the sustainability of the destination through the implementation of various programmatic instruments that allow them to manage sustainable development in the destination.
- Firm commitment to accessibility.
- he Sierra de Francia is committed to ecotourism given its biodiversity and the wealth of its natural resources; declared a Biosphere Reserve by UNESCO.
- We work to differentiate the tourist offer. Firm commitment to innovative ecotourism tourist experiences: naturalist for a day, astronomical evenings, caresses of Gaia, mycological days and walking through nature.
- In terms of governance, the effort made in terms of communication with the visitor is noteworthy; a new website has been created: turismosierradefrancia.es, a tourist App, a new logo, a tourist map of the Sierra de Francia and new RR. SS. To give a boost to the promotion of the territory.
- Five new interpretation centres have been created: the Olive Oil Interpretation Centre in San Esteban de la Sierra, the Honey Interpretation Centre in Valero, the Wine Interpretation Centre in Villanueva del Conde, the Serrano Embroidery Interpretation Centre in Mogarraz and the Serrana Dance Interpretation Space in Santibáñez de la Sierra.
- In addition to an open-air Cherry interpretation space in Madroñal.
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Technical data
VAT number:
P8704601G Address: Calle plaza mayor, 1 Postal code: 37624 Telephone: 923293281 Region: Castilla y León Province:
Salamanca Population:
La Alberca Country:
España Local entity type: Mancomunidad Date of membership:
02/10/2023 Diagnosis: Sí Diagnosis date:
08/07/2024 Destination Type:
Rural de montaña Population:
4,244 Area (km²):
628.43 Density (inhab/km²):
6.75
Level in the Network: Nivel 3
