Montevideo, in addition to being the capital of the country, is the main tourist destination in Uruguay in terms of supply and demand.
Tourism has been a dynamic factor in growth and in recent years (pre-Covid 19 pandemic) it multiplied the number of visitors, income, investment, infrastructure, employment, training and the institutional framework of the tourism sector.
With almost 300 years, the destination is projected on its history, its architecture and museums, its music and flavors, its crafts, cultural manifestations and migrant integration of the past and present. It is its coast and its promenade, but also its wetlands and rural area, adorned by its parks, squares, murals and the lights of the nightlife, its plays and its carnival. It brings candombe and tango to the world as Unesco World Heritage. In this way, it is a non-seasonal destination that can be enjoyed at any time of the year.
| Inclusion within the Smart Destinations project |
Montevideo joined the Smart Tourist Destinations programme through the preparation of the Diagnostic Report and Action Plan for the transformation into a Smart Tourist Destination, carried out in June 2023. |
| Outstanding initiatives
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- The Montevideo Tourism Observatory, in operation since 2020, has various tools, information on incoming tourism, domestic tourism and cruises provided by the Ministry of Tourism and the survey of the offer of the Intendancy. In addition, it has Big Data analysis in relation to the mentions made by real and potential consumers regarding the department’s products and attractions on various web platforms.
- Smart Visit Planner: tool that offers visitors a menu of activities, based on the dates they are in the Uruguayan capital, the time available and their interests. It is accessed through the Descubrí Montevideo website and is available in Spanish, English and Portuguese, offering a modern and accessible technological tool that contributes to improving the quality of tourist services for visitors.
- Accessibility map: It is a tool to make visible the areas of the city with accessibility, identifying itineraries in streets and sidewalks, public spaces, public and private buildings. https://accesibilidad.montevideo.gub.uy/
- Mobility Observatory: This first mobility observatory in Latin America is a space that offers information on various aspects that make up urban mobility. Here a set of indicators are presented, as well as reports and databases on studies and research carried out on the subject. The main purpose is to provide quality inputs to those who decide on public policies related to urban mobility, to academia and to public opinion, thereby contributing to the open and transparent dissemination of the information generated to all citizens.
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Technical data
VAT number:
No procede Address: 18 de julio 1360 Postal code: 11200 Telephone: 000000000 Region: Internacional Province:
Internacional Population:
Montevideo Country:
Uruguay Local entity type: Ayuntamiento Date of membership:
14/02/2023 Diagnosis: Sí Diagnosis date:
Junio 2023 Destination Type:
Urbano marítimo Population:
1,381,000 Area (km²):
200.70 Density (inhab/km²):
6,880.90
Level in the Network: Nivel 3
