Due to its magnificent coastal location, a few kilometers from the Bay of Cádiz, southwest of Western Andalusia and bathed by the Atlantic Ocean, it is considered a privileged place. It has a population of 29,491 inhabitants that triples during the summer months. Mild temperatures are the general trend in Rota, so any season can be the ideal time to visit. Its more than 3,200 hours of sunshine a year make Rota a privileged enclave in southern Spain.
The town of Rota, due to its strategic location, has been a place of passage for different cultures and civilizations. It has important monuments such as the Church of Ntra. Sra. de la O or the Castillo de Luna and stands out for being surrounded by 16km of magnificent beaches, in which urban beaches such as “La Costilla” and “El Rompido” stand out.
| Admission to the Smart Tourism Destinations Programme |
The destination joined the Smart Tourism Destinations programme in May 2020 and carried out the Diagnostic Report and Action Plan for its transformation into a Smart Tourist Destination in November 2022. |
| Outstanding initiatives
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- Rota City Council has a smart city platform that integrates all its infrastructures in different verticals in a single platform. It also has an interoperability system with the Valencia Provincial Council platform, with the Rota and Valencia Provincial Council platforms currently exchanging data in real time.
- Rota has a tourist application, Discover Rota, dedicated to Tourism in Rota that offers information on places to visit, monuments, beaches, natural spaces, routes, as well as events and news. It allows to know the location and show the nearest points of interest and provides information about the upcoming events included in the agenda.
- In terms of strategic planning, it has a Special Plan for the Protection of the Historic Site of Rota, a 2017-2025 strategic plan and a Municipal Tourism Quality plan.
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Technical data
VAT number:
P1103000D Address: Plaza de España, 1 Postal code: 11520 Telephone: 956 82 91 40 Region: Andalucía Province:
Cádiz Population:
Rota Country:
España Local entity type: Ayuntamiento Date of membership:
20/5/2020 Diagnosis: Sí Diagnosis date:
24/11/2022 Destination Type:
Urbano marítimo Population:
29,282 Area (km²):
84.13 Density (inhab/km²):
348.06
Level in the Network: Nivel 3
