Santa Cruz de Tenerife is an urban cultural destination with access to the sea that offers a complete experience for its visitors combining nature, culture and leisure and that thanks to key aspects such as its capital status, connectivity, climate, Carnival and the high potential of Cultural Heritage infrastructures, its accommodation offer and its wide commercial and gastronomic offer position it as a starting point to explore the island of Tenerife and other islands of the Canary archipelago.

As kilometer zero of the Island, the municipality receives 2.3 million visitors a year, among the people who stay in the municipal hotels, those who visit the city from the tourist centers of the north and south of the island, as well as that arrive aboard cruise ships in the port of Santa Cruz.