Talavera de la Reina is known worldwide for its ceramics, the process of making it is recognized as intangible heritage of humanity by UNESCO.
To highlight, the city has visitable ceramic workshops, the Route of Ceramic Murals, the historic center: Plaza del Pan Wall, Ethnographic Museum and Ruiz de Luna Museum with ceramic collections and the Wall. Equally important are the Prado gardens and the Basilica known as the Sistine Chapel of Ceramics.
There are canoe routes along the Tagus River as well as routes of mysteries and legends, hiking and dramatized routes such as the Two Queens.
Every year the International Jazz Festival and the international film festival – Premios Pavez are held.
| Admission to the Smart Tourism Destinations Programme |
Start of the diagnosis process and action plan for the Talavera de la Reina Smart Tourist Destination in 2022 and completion in August 2023. |
| Outstanding initiatives
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- Tourism Sustainability Plan in Destination (PSTD). Project developed in 4 axes, with 20 actions, financed with NextGeneration Funds.
- Recognition of our hallmark, ceramics, as Intangible Heritage of Humanity by UNESCO 2019.
- Presentation of application to lead the Spain Tourism Experiences 2023 (CERAMITUR) project.
- Las Mondas de Talavera de la Reina Declaration Project as a Festival of International Tourist Interest.
- Ceramic Tourist Train Route.
- Destination integrated into the Spanish gastronomic tourism brand Saborea España.
- Member of the Cooperation Route Network of the Emperor Charles V Routes.
- Child Friendly City Project.
- Accessible City Project for the disabled.
- Family Tourist Center Project.
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Technical data
VAT number:
P4516600F Address: Plaza Del Pan, 1 Postal code: 45600 Telephone: 925 72 01 00 Region: Castilla - La Mancha Province:
Toledo Population:
Talavera de la Reina Country:
España Local entity type: Ayuntamiento Date of membership:
13/10/2021 Diagnosis: Sí Diagnosis date:
23/12/2024 Destination Type:
Urbano de interior Population:
83,247 Area (km²):
185.80 Density (inhab/km²):
448.05
Level in the Network: Nivel 3
