Spain is a world leader in tourism, Taking the last year with normal values (2019) as a reference, our sector accounted for 12.3% of Spanish GDP and Spain ranked second in the world in number of visitors, with 83 million international tourists. From the perspective of global tourism competitiveness, Spain remains in third position in the ranking, despite the impact that the COVID-19 pandemic
had on our country.
This leadership has undoubtedly been consolidated by the country’s commitment to the transformation of tourism, involving all the stakeholders involved and recognising  the pivotal role of tourist destinations in this transformation.
Here is where innovation becomes a key element in maintaining the competitiveness and attractiveness of Spain and its tourist attractions.