Since the inception of the programme, work was performed on defining de model
To achieve these goals, the Smart Tourism Destinations programme seeks to implement a management model that takes into account the cross-cutting nature of tourist activity and the differentiating characteristics and features of each destination. It relies on a diagnostic methodology, which leads to a set of recommendations, an action plan and a monitoring system, which make up the backbone of the model, thus facilitating a process of continuous improvement of destinations management, tailored to the present and future challenges of the tourism industry.
The commitment of the Smart Tourism Destinations Programme is to revaluate any destination through innovation and technology, with the main outcomes being:
A Smart Tourism Destination is defined as an innovative tourist destination based on a state-of-the-art technological infrastructure, thus guaranteeing the sustainable development, being accessible to anyone, enabling visitors to integrate and interact with their surroundings, raising the quality of their experience at the destination, and improving quality of life among residents.
This methodology benefits any destination by providing:
- A tool to prioritize the actions to be undertaken at the destination on the path to becoming a Smart Tourism Destination.
- Increased competitiveness, thanks to a better use of existing tourism resources, and the identification and creation of new ones.
- An improvement in the efficiency of production and marketing processes.
- A boost to sustainable development.
- An improvement in quality of stay for visitors, as well as in quality of life for local residents.
- The guidelines to make the tourism strategy the basis for the economic revitalisation of the area, guaranteeing long term positive impact.
