Conceptualisation of the project, creativity and technological development of a native app for a tourist destination.

The application can be multilanguage, and includes geolocation of points of interest and alternatives quickly and easily.

This tool aims to bring the monumental, gastronomic, patrimonial and commercial resources to the public in an attractive, simple, dynamic and intuitive way, geared primarily towards the family tourism segment, for leisure with the family discovering a city’s cultural and tourist resources.

The approach consists of creating original and exclusive animated illustrations of universal, national and local characters, known to the general public, with a major link to the city. They are used to introduce the monumental, natural, gastronomic and commercial resources, as well as local traditions and legends, through voiceovers, animated videos, HD photographs and fun texts.

This digital solution is a simple and intuitive alternative to explore the city. And after the satisfactory completion of a series of tests, users can get the top prize: Guardian of…, a personalised, automatically generated diploma.

The solution is consistently good quality by using carefully designed illustrations and animations, and a rigorous selection of characters linked to the city, texts, images and the global usage concept from a mobile phone, with content downloaded to the terminal itself for access as many times as necessary.

This technological tool creates a special relationship between the city and the user, delivering content carefully adapted to the target audience’s characteristics: children and their families, building loyalty subtly.