AUMENTUR is a technology platform that allows tourism and heritage managers to create and offer their visitors guides with personalised multimedia content accessible from the visitor’s mobile device.

The app is available for free for iOS and Android, and was a winner at the AMT Destination Awards at FITUR in 2023 having been named the best technological solution for interaction between the destination and the citizen on account of its versatility, ease of use and multi-destination integration.

The online control panel allows the destination to self-manage content (audios, texts, augmented reality, 3D models, photographs or videos, etc.) as well as analysing the data generated when visitors use the app.

The objective of AUMENTUR is to facilitate the work of heritage managers and optimise visitor experience thanks to its ease of use and optimal performance:

• Total sustainability, thanks to the optimisation of the investment and implementation times:

> App kept up to date at all times with zero paper.

• Big Data and use statistics to obtain a better understanding of the visitor.
• Geolocation of multimedia content (VR, AR, immersive 360o videos and photos, etc.).
• Calendar of cultural and tourist events, integrating points of sale.
• Adaptation of content to all users:

> in any language, including “easy reading”.

> app accessible for the visually impaired.

• Possibility of creating gamified routes.
• Multiple triggers (QR, beacons, GPS, ids).
• Communication with the tourist via notifications and rankings.
• Additional professional services to generate unique experiences:

> creation and production of cultural, historical or natural routes and guides.

> creation and production of textural, audiovisual and 3D content.

> translations and voiceovers using artificial intelligence.

AUMENTUR is a cloud platform, so it is always updated to the latest versions of operating systems. Guaranteed reliability and acceptance by the user. AUMENTUR will promote the pack contents at no additional cost through its social media networks, increasing the reach of the Smart Tourism Destination promotion.