CultuAR is a free-of-charge solution for tourists and locals. Based on Augmented Reality technology, it offers real-time dynamic and interactive content. It highlights resources and points of interest, in addition to any digitalised information on tourist destinations.

It thus becomes a virtual information office for the destination. Currently, CultuAR includes more than 120 municipalities throughout Spain, and is the first community of tourist destinations with augmented reality in Europe.

The solution works without an internet connection, and meets needs such as audio guides, digital or physical information panels, or other peripherals used to provide information. All services are unified in the users’ mobile device, resulting in a significant decrease in the carbon footprint and offering an environmentally responsible solution.

Thanks to CultuAR, augmented reality technology is at the service of users covering unmet needs. Proof of this are the geopositioning bubbles that indicate points of interest close to the user’s position, the projection of three-dimensional holograms that bring together information on the point of interest and the virtual reconstructions of archaeological sites, monuments or any other heritage asset.