A destination’s accommodation offering tends to lack attractive content (images, event information and resources), but it does have data about visitors and their status with respect to their trip. Destination managers, meanwhile, have and generate attractive content, but don’t know much about their visitors (those arriving, those currently in the destination, those who have left).

The dynamic hotel & destination email marketing manager is a system that connects destination marketing organisations with local accommodation, meaning that:

• The destination edits content to share information about the accommodation in that location.
• Accommodation establishments share their communications securely and confidentially. It provides a PMS connection to update the database automatically, in addition to manual uploading.

The following metrics are provided for accommodations and destinations: the number of emails sent, the number opened, and the number of clicks within the message, from the establishment itself and from the destination in general.

How does it work?

The destination provides the content (final artwork and HTML) for a marketing email, with a fixed structure (graphics and content) for main and secondary messages, which is left in the template repository for the destination’s accommodation providers.

The accommodation establishment is notified that the template is available, and activates the segmented campaign within its database, where the HTML template includes, via token, the message that the establishment has decided on for this campaign.