Goals and benefits: 

• Help destination managers work together with the private sector to offer a sustainable tourism experience.
• Identify areas for improvement in the perception of tourists, who are increasingly responsible and sustainable, during the decision-making, visit and prescription phases.
• Improve the image and reputation of the different tourism services, and in turn the destination as a whole.
• Incorporate the perspective of local population in the sustainability strategy of the tourist activity of their destinations.

Content: 

• OFERTA module: characterisation of the tourist offerings in terms of sustainability (certifications available, communication in online channels, etc.)
• DEMANDA module: indicators of visitor perception and indicators of concentration of tourist activity (flows, periods, markets, products, etc.).
• RESIDENTE module: incorporation of the opinions of local population on tourist activity, with the systematised consultation of opinions, complaints, etc.

Methodology:

• Mixed methodology of integration of indicators potentially already available from different data sources used by the destination itself with the generation of new ad-hoc indicators for the project.
• Data viewer for the progress tracking of the main indicators and the actions carried out by the destination for their continuous improvement.
• Support in actions to convey results to the sector