The online reputation and social listening reports developed by Nethodology offer tourist destinations an overall vision and follow-up on the destination’s positioning in the digital environment.

Through the monitoring and analysis of the huge amount of data available on social media, digital press, blogs, forums and review sites, they supply destinations with key insights about their digital image, such as visibility, attributes, customer experiences, stakeholders, market share, positioning with respect to competing destinations, etc.

This information is essential to learn about tourists’ opinions and views, both current and potential, and provides destinations with essential data for making strategic and tactical decisions (marketing campaigns, communication initiatives).

Online reputation and social listening reports offer answers to questions such as:

• How well-known is the tourist destination?
• What is the experience and degree of satisfaction of visitors?
• Who is talking about the destination? Which users lead the conversation (influencers)?
• What attributes is the tourism brand associated with?
• How is the destination positioned compared to other competing destinations?