The NFT Management System (NFTMS) is a pioneering solution for Smart Tourism Destinations and companies. The tool helps with the creation and management of web3 marketing campaigns in a secure, simple and effective way facilitating the dispersion of tourism in overcrowded areas. This strategy combines loyalty and innovation, promoting different types of gamified thematic routes. It prioritises local producers, culture, crafts and sustainability across all areas. It generates important, high-value data for tourism authorities.

Companies are already using CMS for websites and CRM for customers. However, for web3 marketing campaigns, expensive and complicated tools are needed; it is in this area where NFTMS stands out, facilitating simple management without requiring technical expertise, since the Community Manager can manage the tool by themselves.

What is the reason behind NFTMS? If web 1.0 was all about links and 2.0 was all about likes, now it is the turn of digital tokens and collectibles (NFTs) to revolutionise customer engagement and loyalty.

Who is the target audience of NFTMS? Companies and destinations looking to adapt to web3 who pursue genuine engagement. In essence, it represents the next generation of loyalty programmes, perfect for today’s highly digital generations.