A tourist office is no longer merely physical venue for registering visitors, it consolidates all channels for interacting with future visitors and this is the main problem they face, as they only have data on visitors that proactively register their visit, meaning it is not possible to obtain the “complete picture” of the destination. To this end, the Cicerone Platform has a module that brings together everything a Tourist Office needs, not only to serve and register those visiting the establishment, but also to obtain information and automatically attend to the other channels where the remaining 90% of tourists are located.

This switches the old paradigm of the expert first reporting (via a map or screen), then recording and finally performing the survey, as Cicerone does it all at once. By centralising records from websites, social media and different offices as well as staying in touch thanks to proprietary CRM, to ascertain their actual opinion once they leave the destination, it is possible to generate reports that can be exported on a monthly basis, even sending them to the private sector to view visitor trends and requests, thus adapting local products and services.

•  Creation of as many offices as there are in the destination, as well as channels for interacting with them (website, social media).
•  2 types of records and surveys, expanded in offices and fast for online channels. Report and record at the same time.
•  Management and monitoring of all the office’s audiovisual equipment to generate information when the office closes.
• Multilanguage reporter module, to “illustrate” the tourist’s stay in an immersive manner, as if it were on Netflix.
• Accessibility module for adapting content to the different disabilities of tourists.
• Trip planner using GPT and route recommender, which can be easy edited on the spot.
• CRM for obtaining all traveller data and sending loyalty campaigns.
• Assistant and Dashboard equipped with intelligence panel and monthly reports.