A tool to analyse the destination’s own communication channels on social networks, websites and the rest of the digital ecosystem. It also features a Social Listening tool.

The OptimizaData Analytics tools centralises and organises all the information obtained from social media and other channels used by the destination on a dashboard, facilitating the analysis of data for intelligent decision making as well as monitoring events at the destination.

Various displays and reports are shown that allow clients to track and control all the data simply and easily, carrying out active listening of the destination on online media.

Features:

• The tool allows visualisation of the progress of the main metrics of the monitored channels and helps with making the right decisions.
• It has an alert system to notify users of any unusual actions that may be occurring on the monitored channels.
• It helps optimise online marketing actions across all channels.
• Monetise all actions and statistics according to contribution rates.
• Know the behaviour of followers to anticipate their needs and detect trends.
• The tool displays comparative reports for all channels of the accounts.
• Monitor the progress of followers and other metrics, with comparisons between dates.
• Reports and graphs are displayed in a printable format for presentation of results.
• Comparison with other destinations (followers and other public metrics).
• Implementation of historical information to obtain data and reports from previous years.
• Scalable tool to include more social networks and other channels.
• Task Manager to assist in the daily management of publications across all channels and accounts.
• INE data.