Description:
Tool for monitoring a group or all the social media profiles of destinations in a geographical area (region, province, association of municipalities, etc.)
Objectives:
- To help destinations understand the evolution of the main indicators of their social media profiles.
- To improve destinations’ competitiveness, allowing each of the indicators to be compared to other destinations.
- To monitor the evolution of indicators to see if the destination is following the same growth trend as other destinations.
- To assist in marketing actions, monitoring the evolution and increase of each metric.
- To easily analyse the evolution of each indicator for decision making.
- To be able to select a custom target group to perform indicator comparisons.
- To know the ranking and growth in followers of the community, by province and tourism brands.
- To receive reports directly to the destination email, depending on the selected period (weekly, fortnightly or monthly), on the increase of each metric and the comparison of each metric with the average for other destinations.
- To save time analysing all results.
Web:
Type of solution:
- Semantic Analysis/Active Listening/Online Reputation
- Marketing/Advertising/Promotion/Graphic design
Scope of application:
- Governance
- Technology
Commercialization model:
Servicio SaaS (Software como servicio).
References:
Barómetro de destinos en Invattur (Instituto valenciano de tecnologías turísticas).
Solution registration date:
27 de April de 2022
Solution update date
:
4 de April de 2024
Member of the Network:
Miembro de la Red DTI
OPTIMIZADATA
Description of the company:
Especialistas en soluciones tecnológicas para la centralización, optimización y análisis de datos en destinos y empresas turísticas.
Además, están especializados en el tratamiento y monitorización de datos en social media, eventos, influencers y campañas de marketing en el sector turístico.
Address:
Avda. Federico García Lorca, 6 D6
Telephone:
E-mail:
