Strategic planning is a key axis in tourist destinations. As a result, Avivae develops plans that make up the short- and mediumterm roadmap with specific and measurable objectives and milestones. With each project, they thoroughly study the essence of the territory to prepare the diagnosis, strategy, action plan and monitoring system according to its needs. The involvement of direct and indirect agents, the in-depth study of the potential areas and the alignment with the 2030 Agenda and with the objectives of Spain’s Recovery, Transformation and Resilience Plan are core axes when carrying out these projects.

These are projects intended to increase the competitiveness of the business and public sector, improve the visitor experience and the quality of life of residents.

• Strategic Tourism Plans: identifying the starting situation, characterising the destination and developing an action strategy, to raise the destination’s profile.
• Tourism Sustainability Plans: in charge of the entire process.