HODEIAN is a tool for understanding flows, visitor profiles and consumption habits based on data analysis. Its objective is to be a decision-making aid for public/private tourism managers, tourism resources and any commercial establishment that may be related to tourism. To do this, HODEIAN analyses data from various sources:

1. System for monitoring expenditure in commercial establishments in the territory. Aggregate and anonymised statistics of transactions made with cards and POS (dataphones) of a bank are provided. Customer consumption habits are analysed to improve their knowledge.
2. System for tracking the movements of visitors (tourists and same-day visitors) through mobile operators. Anonymous, visitors’ movements are captured through the territory through a mobile operator. It provides knowledge on behaviour patterns of the visitor in each of the areas that make up the territory. Specifically, you can quantify the number of same-day visitors to the area and where they stayed overnight (outside the area).
3. People counting system via sensors. It makes it possible to know the movement and flow of people in a specific area over time. You can analyse the impact of the events held and identify situations and oversaturation that require some type of action.
4. Official Statistics. Includes data from the monthly survey performed by Eustat amongst Recipient Tourist Establishments in the Basque Country.
5. Other sources of the public administration. Including data from other Departments of the Administration that are of interest to Tourism.