The netITELLIGENT platform makes it possible to generate tourist intelligence using a variety of data sources and advanced analytics (Artificial Intelligence and Natural Language Processing). Using the data obtained, comparative information can be developed in relation to the tourist destinations of interest compared to other destinations to analyse the tourist’s travel cycle: planning of the trip, when on the trip itself and opinion after the trip.

This solution makes it possible to answer questions including:

• Is the destination easy to find?
• How do tourists search for the destination?
• Does the destination appear in searches for wine, restaurants, hiking trails, religious tourism?
• How do people search for these tourist resources?
• Which websites are the most popular?
• Are communication efforts effective?
• Is the destination present in the media and what elements of the destination are given coverage?
• How attractive is the destination?
• Which provinces send most visitors to the destination?
• When do we receive most visits?
• In addition to a range of other questions…