Tourists use destination websites increasing less as they fail to customise information and they end up searching on Google, Tripadvisor, etc. This is because tourism websites contain a high volume of information and they are not agile enough to help travellers plan their trip or obtain their contact details (email); to do this, it is necessary to capture their attention, speak to them in their language and provide them with customised information.

iUrban creates websites (or reuses existing websites) using artificial intelligence to customise the visitor’s trip and obtain their email address, staying in touch with them once they leave the destination.

• Wesbite design and development: Creation of a customised tourism website adapted to the customer’s “buyer persona”, focussing on reaching the customer’s content in a maximum of 3 clicks.
  • Content labelling to filter by type of tourist and search engine. Integration of audio guides, 360-degree content, link to tickets, bookings and payment gateways. SEO optimisation.
• Tourist planner using GPT.
• Pre-established routes created by tourism experts, allowing tourists to use them and amend them according to their interests.
• Travel journal.
• CRM and Newsletter. To automate the sending of campaigns to all users registering on the website.
• Intelligence Dashboard, to establish the type of tourist in question, without forcing them to fill out time-consuming surveys and records.
• Blog to improve the position the institution’s contents.
• WEBAPP and infinite QRs: all content can be viewed via mobile phone as a webapp and generate as many QRs as there are routes, points of interest or elements.
• Adapted to the Semantic Regulations for Smart Tourism Destinations UNE 178503:2019 and the UNE standard on accessibility for web portals UNE-EN 301549:2022.

WAI accessibility adaptation (AA) and compliance with the Organic Data Protection Law