This solution is aligned with features 29 “Mobility and transportation module” and 32 “Public safety module” of the Smart Tourism Destinations Platform.

Many accidents involved people being run over, because the zebra crossings can be poorly visible in the absence of daylight. This risk increases in adverse weather conditions such as rain or fog or when pedestrians are distracted. With this in mind, smart pedestrian crossings have been designed with a view to minimising collisions involving pedestrians on public roads.

Telefónica’s solution consists of a smart system that definitively improves road safety, exponentially multiplying its efficacy through the reflective paint currently used, as converts passive horizontal signage into active signage.

A system of smart sensors detects, for example, pedestrians who are about to cross the zebra crossing; these sensors send a signal and the LED panels integrated into the asphalt automatically light up. These horizontal signaling LED panels are complemented by two vertical LED warning signs for vehicles that light up at the same time, thus achieving the desired visibility.

Some of the key aspects of this solution are:

• Increased pedestrian safety.
• Improved security for groups with less audiovisual capabilities.
• Implementation of safe school routes.
• Decrease in incidents involving minors who spontaneously run into pedestrian crossings.
• Incentive to walk in the urban environment instead of using motorised vehicles for their greater sense of security.

Smart signage can be applied to pedestrian crossings, pavements, roads and motorways, roundabouts, cycle lanes, and other roads.