Lighthouse (formerly Transparent Intelligence) has integrated the world’s largest database of holiday rentals in an intuitive and easy-to-use tool. The service provides key information for tourism monitoring, strategic management decisions or promotional campaigns, covering the following key aspects in great detail and granularity:
- The offer, distribution, type and progress.
- Historical and future demand, including characteristics, occupancy rates, revenue.
- Analysis of the origin of the travellers or reviews.
- Competitive analysis.
The unique features of this solution are as follows:
- The largest global coverage of the market in terms of property inventory, through the effective integration of no less than the four main service distribution channels: not just Airbnb and Vrbo, but also Booking.com and TripAdvisor.
- Unique approach using partner data to assemble the largest independent and anonymous booking database globally (over 13 million bookings).
- Unmatched level of granularity and flexibility in terms of geography (postcode), supply (individual property), and time (daily).
- The database provides historical data, with relevant background information from the period prior to COVID-19 (2018), as well as future, with “on the book” data (up to 365 days in advance).
- Unique and innovative metrics and KPIs, obtained through its own methodologies, with the aim of helping in strategic exercises, such as “average price per night paid by nationality”.
- The solution delivery formats are fully integrated into the solution, with interface platform, data files (raw and/or aggregated) and APIs all fully available in the same system.
The specifically chosen technology is an “open source” solution, which allows customisation of the solution for the client.
- Data providers
- Governance
- Technology
Suscripción (Anual, multianual)
Lighthouse (anteriormente Transparent) trabaja con clientes muy exigentes, entre los que se encuentran destinos líderes como Atout France, Visit Finland o The German National Tourist Board. A nivel internacional, Lighthouse presta sus servicios a más de dos docenas de las mayores DMOs (Greater Miami Convention and Visitors Bureau (GMCVB), European Travel Commission (ETC), Hawaii Tourism Authority (HTA)) a dos de las tres principales agencias de viajes online a nivel mundial (OTAs) y a dos de las tres principales consultoras de estrategia global. Estos proyectos requirieron la agregación de datos a medida, el análisis y la elaboración de informes o la alimentación de datos.
7 de July de 2022
19 de April de 2024
Lighthouse
Lighthouse (anteriormente Transparent Intelligence) es una organización de inteligencia de mercado para el sector turístico, especializada en alojamientos y en particular en el análisis en tiempo real de viviendas de uso turístico (VUT) para destinos (Airbnb, Booking.com, Tripadvisor o Vrbo).