Studying tourism trends consists of a research methodology that combines different data sources and aims to identify changes and trends that represent business opportunities in certain segments for tourist destinations.

The trend research process comprises 5 phases:

• Trends Identification: The study begins with desk research that aims to identify and measure the changes, macro and micro trends within the segments and markets studied.
• Destination Alignment: They will analyse which trends align with the interests, responsiveness (resources) and strategies of the destination.
• Competitor Landscape: They will identify the leading destinations (direct and indirect competitors) that are capitalising on trends; they will analyse what actions they are developing, how they communicate these actions and what their position is in relation to our destination.
• Visitor Persona: In this phase, they will draw the profile of the “early adopter” tourist of the trends, their motivations, interests, network of influence.
• Market Validation: Through a quantitative study (online survey), they will validate and measure the potential of market trends.

Nethodology’s trend research will offer answers to questions such as:

• What macro and micro tourism trends are emerging in the source markets?
• What are the tourist destinations that capitalise on these trends?
• How is my destination positioned in the market compared to other destinations in relation to the trends?
• What are the new motivations and interests of travellers?
• What trends generate the most interest for these travellers?