Regular Smart Data Reports turn Big Data into smart data, the simplest and most direct way to access the most relevant data about the destination, thus saving time and resources.

By analysing over 250 sources of data, the Turobserver team creates customised reports as PDF files that include the modules the destination selects from a wide range of data:

• Hotels and holiday rentals available.
• Tour operators and distribution.
• Reputation of the destination (accommodation, restaurants, beaches, monuments and points of interest, golf, etc.).
• Traveller profiles.
• Rate of deseasonalisation.
• Hotel demand (searches/bookings).
• Search trends (Google Trends).
• Flight data.
• Competitor destinations.
• Other data.

These reports are easy to read, and therefore can be used immediately in decision making, while their format makes data democratisation easier as they can be quickly shared with the business sector, therefore encouraging better governance. The reports are tailor-made for each destination and issued regularly (monthly, quarterly, etc.), so they can follow the progression of KPIs, measure results, and manage more efficiently. Turobserver also offers the platform option, providing the data sources in an online access format, and offering the data dynamically. The platform adapts successfully to destinations without the need for complex solutions, but rather adapted to the idiosyncrasies of the destination.