A virtual treasure hunt pursues an immersive and interactive form of tourism, with the tourist obtaining information while being entertained. Visitas Virtuales offers a gamified experience for the whole family, showcasing local art and culture and getting citizens involved in learning about them through a series of quiz-style challenges.

Using 360º photography and video, tourists can view the site as if they were physically there. The audiovisual content provided on the proposed route as part of the treasure hunt is more playful and guarantees that the tourist stops off at all the points of tourist interest, bringing spaces closer and making cities more accessible. The platform can be used by schools and institutes as an alternative to conventional teaching methods. It serves as a solution for bringing culture and places closer to people with reduced mobility, simulating a real visit that can be accessed from any device (Smartphone, PC, SmartTV).

It contributes to more environmentally responsible tourism, features environmental awareness workshops, promotes the wealth of the surrounding area, shows the process for making local products and promotes businesses in the area. This treasure hunt serves as an interactive guide, featuring text and audio in several languages for everybody to enjoy the experience without any type of geographical barriers or time limitations. The solution aims to boost commerce and restaurants. This type of experience can include a human virtual guide or an avatar to accompany users during their visit, enriching it with the use of virtual and augmented reality to encourage interaction (for example, visiting a museum and being able to see a 3D model of one of the objects using the camera on their mobile phone thanks to augmented reality).